About

The history of the ABSEL brand started in 1995 in Cyprus with a small family car service station and a store selling spare parts for premium cars. 

Years of hard work, the desire to provide customers with quality products, and a team united by one goal led to the construction of a differentiated business, inextricably linked to the automotive industry, and ensured ABSEL's reputation as a reliable partner. The gained experience and competencies became a solid basis for the creation of our own brand of spare parts, ensuring success at the start of the project and sustainable development.

By 2023, the company's portfolio, in addition to direct distribution of spare parts and lubricants with a wide customer base in the CIS, Transcaucasian republics, Europe, Middle East and Africa, includes such lines of business as official dealership of premium European and Asian cars, professional event management for the automotive industry and franchise of a network of service stations. Currently, the company's business units are located in 6 countries on 2 continents. The STM production headquarters located in the UAE, as well as the Production Coordination Center located in Istanbul, provide the group's customers with quality products manufactured at the largest production sites in Europe and Asia.